The Law of 100

I first found out about this law in Noah Kagan’s book, A Million Dollar Weekend, which I finished reading quite a while ago. Here's Noah in a short video explaining how he sees the Law of 100:

The Law of 100 essentially suggests that we try 100 attempts at something in one way or another before we decide to quit. I like this concept for sports betting because this is truly a skill where you go through ups and downs, and to become an expert, you need to become a market expert plus understand the basics of data science.

You see, in the first few days, I’ve been taking losses, mainly because I’m using only data. Last year, I did well in MLB because I was actually paying attention and involved in the game, which is the expert side of things. But every year, teams change, and the dynamics of power change, and if you stop paying attention, you start from zero.

On average, as of the moment I’m writing this, each team has 100 games left in the MLB 2025 season. So this is a law I will follow: I’ll bet on the next 100 games. I’ll lean in and commit to 100 reps and, of course, 100 posts without really thinking too much about the results because I’m betting what I can afford to lose.

You can do this yourself with any skill and just focus on that first 100. It doesn't matter if people are watching, engaging, liking, or whatever—just put it out. For the first 100, it’s about your doing it rather than anyone else’s liking it.

The Law of 100 is about the power of consistency—the only way to get to greatness.